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A Guide to Logo Colors

It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? What colors make an attractive and enticing logo?

The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

Questions about your business should be asked before creating your logo. What is your target market – male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.

You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.

Here are the two categories of color – warm and cool. The warm colors will be considered first.

Red is a color that attracts men. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

With orange, you get a friendly, playful color. It possesses overall energy. It has a great effect on children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

The cool colors are given below.

The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.

Green is associated with the outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white is in their own category. They are more powerful when combined with other colors.

If you want to learn more about logo colors, visit this website and read more about it now.

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